Freight Broker/Agent Training
Partnered with Gatlin Education
GES 703 -- 150 hours
Entrepreneur Magazine has rated the freight brokerage business as one of the top home-based businesses to own, and a recent Wall Street Journal article cited freight brokering and logistics as the largest growing sector of the transportation industry.
Written by freight brokerage specialists, the freight broker/agent training course will provide the student with the knowledge and resources needed to break into the $400 billion plus shipping industry.
Freight broker professionals are in demand. No matter the state of the economy, goods will always need to be shipped. A motivated and disciplined freight broker or freight agent, who has received the proper training, can build up his or her business into a six figure earning potential. It is an ideal home business for a self-starter who enjoys fast-paced work.
Become a part of the exciting trucking, freight logistics, and transportation industries as a licensed freight broker, or as a freight broker agent. Students will learn the “how-to’s” of building up a freight brokerage or agency. From licensing to operations, to sales and marketing, students learn the basics of how to run a freight brokerage or agency. This course arms graduates with the information needed to succeed in the freight brokerage business, and can help lead to a rewarding career in this field.
Upon registering, you are given an initial six months to complete the program. Should you need more time, you may request a 6-month extension at no additional charge.
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Upon successful completion of the Freight Broker/Freight Agent Training Program, the students will:
- Learn the process of Freight Brokering from start to finish.
- Learn the tools needed to be successful as a Freight Broker or Freight Agent.
- Learn the basics of day-to-day operations inside of a Brokerage/Agency.
- Learn techniques such as prospecting, sales/marketing, rating, and negotiations.
- Learn how to manage the shipment from origin to destination.
- Gain valuable industry resources.
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I. Freight Broker Basics
a. Overview of the Job
i. What is a Freight Broker?
ii. Requirements to Become a Freight Broker
iii. What is a Freight Broker Agent?
iv. Requirements of Becoming a Freight Agent
v. Why do Shippers use Freight Brokers/Agents?
b. Industry Overview
i. Overview of the Transportation Industry
ii. Brief History of Surface Transportation and Freight Brokering
iii. Industry Potential and Trends
c. Broker Laws & Requirements by the FMCSA
i. Legalities of Broker/Brokerage Services
ii. Non-Brokerage Services
iii. Laws regarding Record Keeping for Brokers
iv. Laws regarding Misrepresentation
v. Broker Advertising Liability
vi. Rebating and Compensation
vii. Duties
viii. Double Brokering Legalities
ix. Laws regarding Accounting Expenses
II. Marketing and Sales
a. More on Marketing
i. Market Niches
ii. Market Trends
iii. Competition
iv. Networking
v. Promotions
vi. Your Marketing Dollars
b. Customer Relations/Customer Profile
i. Qualifying the Prospect
ii. Determining Needs
iii. Features and Benefits
iv. Managing Objections
v. Personality Types
vi. Building Trust
vii. Sales Process and Growth
c. Overcoming Challenges
i. Shipper Situations
ii. Carrier Situations
iii. Consignee Situations
d. Success and the Broker/Agent
i. Why Become a Broker or Agent?
ii. Benefits and Opportunities
iii. Traits of a Successful Broker/Agent
iv. Goal Setting
v. Developing a Plan
vi. Qualities of Success
III. Getting Started
a. Starting Your Business
i. Your Business Name
ii. Setting up your Business
iii. Filing for your Broker Operating Authority
iv. Filing for your Surety Bond
v. Obtaining your Process Agents
b. The Next Steps
i. Ensure Cash Flow Resources
ii. Business Bank Account
iii. Setting up your Office
a. IT specs
b. Office basics
iv. Transportation Software & other Software Considerations
c. Preparing your Initial Marketing Materials
i. Determining Your Business Identity
ii. Decide on any Initial Niche Target Markets
iii. Formulate Initial Website
iv. Examples/ Initial Marketing Materials
IV. Shipper/Carrier Marketing and Dynamics
a. Setting up your Shipper Packet
b. Setting up your Carrier Packet
c. Setting your Rates
i. Determining Competitive Rates
ii. Resources for Rating
iii. Rate Variables
iv. Types of Rate Matrices
v. Fuel and Surcharges
vi. Accessorial Fees
d. Finding your Shippers
V. Load Dynamics/Operations
a. Building the Load
i. Load Data
ii. Special Instructions
iii. Rate Verification with Customer
b. Matching the Carrier
i. Load Posting
ii. When to Post/What to Post
iii. Checking Authority and Safety
iv. Insurance Verification
v. Carrier Contracts
c. The Process Continued
i. Rate Confirmation
ii. Carrier Pick-up and Delivery
iii. Dispatching
iv. Tracking and Verification
d. Carrier Relations (Your Carrier Profile)
VI. Conclusion and Appendices
a. Conclusion
b. Financial Management
i. Staffing
ii. Cash Flow
iii. Auditing and Billing
iv. Setting up Invoices for Payment
v. Other Brokerage Accounting
c. Insurance Claims
i. Types of Freight Claims
ii. Claim Forms
iii. Claim Procedures
iv. Claims Laws
Prerequisites
There are no specific prerequisites for this program. Students will work their way through the steps from start to finish of the freight brokering process, and learn the day- to- day workings inside of a brokerage/agency.
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This course is compatible with the Windows Vista operating system.
This course can be taken from either a Mac or a PC. All materials for this course are available online.
Adobe Flash Player and Adobe Acrobat Reader are required for this course.
Click here to download the Acrobat Reader.
Click here to download the Flash Player.
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Jeff Roach graduated with a B.S. from Abilene Christian University in 1986 and has been in the transportation/freight brokerage industry ever since. He first worked as a traffic manager. He then went to work for a major less-than-truckload carrier, whose philosophy was that you needed to experience every phase of the job before achieving a management position. He started out working nights on the freight docks, supervising the loading and unloading of shipments. He then worked as an inside account sales representative, and was soon promoted to outside sales for national accounts. He then obtained a position with a major truckload carrier with an air freight division, where he was the Vice-President of National Accounts. In 1995 he began operating his own freight brokerage, which he grew into a multi-million dollar business. He began developing freight broker/agent courses in 2001.
Jan Roach graduated with B.S. from Baylor University in 1982. She entered the transportation field in 1995 when she became a partner in a freight brokerage operation. She has over 10 years of experience in running a brokerage/agency including sales, marketing, accounting/claims, and day-to-day operations inside of a brokerage. She has also provided training in the industry since 2001.
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Click here to view a demo of this class.
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